About

Made on the road, refined one ride at a time

We never set out to start a skin care brand. We just wanted SPF that survived sweat, a chamois cream that lasted and a recovery lotion for heavy legs. When we couldn't find them, we made them, and kept testing with riders until each formula was ready to share.

Our Story

A single tin of chamois cream for the Thursday club ride

Azimuth began in a rented bike-shop back room, where our founder mixed shea butter and beeswax in small batches for a dozen club riders. The tins had handwritten labels and no brand name, just a date.

Riders kept asking for refills, then for their friends. Within a season, the waiting list was longer than the club roster, and it was clear a side project was worth doing properly.

Bringing dermatologists into the process

To move beyond small-batch recipes, we partnered with an independent skin lab that works with athletes. Every new formula now went through patch testing and wear trials before a single bottle was filled.

That year we released our first SPF and our calendula repair lotion, both shaped by triathletes and gravel racers who wore them through full training blocks.

Rethinking how care travels with you

Riders told us glass jars and bulky tubes didn't belong on a bike. We redesigned the line around lightweight sprays, pump bottles and plastic-free paper tubes for every stick.

New formats brought new formulas: an aluminum-free deodorant, a menthol cooling mist and an arnica lotion that soon became our most reordered product.

From club favorite to riders everywhere

We opened our online store to riders worldwide and set up a tester crew of cyclists, runners and triathletes who try every formula months before launch.

Today Azimuth turns up at feed zones, café stops and finish lines on several continents, but each batch is still judged the way that first tin was: by riders, before the next ride.

Work where the commute counts as training

Our small studio values curiosity, clear thinking and people who finish what they start. Whether you formulate, build, write or answer messages, you'll help make comfort easier for riders.

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We keep formulas short so your routine can be too

Every ingredient on our labels has a job. Our formulators leave out fillers and heavy fragrance, so textures absorb fast and feel like nothing once you're moving. Fewer steps, less to think about, more time for the road ahead.

Made for the moments riders look out for each other

A spare tube, a wheel to follow, a quick mist when the heat climbs: cycling runs on small favors. Our bottles are easy to grab one-handed and simple to pass along, because the best rides are the ones where nobody gets dropped.

Built for thin air, strong sun and changing weather

Higher elevation brings harsher UV, colder descents and drier air. Our chemists formulate for those swings, with protection that holds under intense light and textures that stay comfortable when the temperature drops on the way down.

A season in photos from our riders

From first light on empty streets to late finishes in the hills, our community shares the moments their kit makes possible. Every image here comes from a real day out, unposed and unfiltered, in all kinds of weather.